Dublin Bar Academy

Menu Creation and Cocktail Training


Do you want to maximise the revenue potential of your bar getting patrons to stay longer, spend more, tip better, and decide to return again soon?
Empower your bar staff to boost bottom-line profitability by upselling customers on more expensive drinks & ensuring they understand what it takes to plan and create an amazingly tempting cocktail menu, and to serve that menu with class and flair.
Talk to us about our customised menu creation and cocktail training and drive your business growth, while creating an atmosphere both your staff and customers will love .
Fill out the form or call and talk to us for a no obligation quote: +353 (0)1 555 6821

If your staff are motivated, empowered to understand the business & play a role in creating the drinks menu they will be far more knowledgeable and passionate when it comes to selling it. We will provide your staff with a house cocktail demonstration followed by a training day tailored to your business.
Outcome from training – Your staff will come away with

Tactics for upselling customers on more expensive drinks
Perfect Menu creation – How to present your menu so your guests will choose premium drinks, offering drink options to suit different types of individuals (male, female, gym buffs, gin lovers, chocoholics), making even simple drinks sound special, Offering specials to incentivise premium purchases
Tasting Experience – staff know what drinks taste like, so they can sell them.
Importance of using premium glassware and & bar tending tools, Importance of Presentation: Serving drinks that will make other customers want to try the premium drinks. Staff personal presentation & professional behaviour in order to upsell and leave customers with a lasting impression and excellent experience.

The return on investment businesses see from our customised staff training courses significantly out weighs the course cost. Call us to discuss your business challenges and we will tailor your cocktail training course to achieve your businesses objectives.


Richard Linden

Originally from Sweden, Richard has traveled the world in pursuit of bar and hospitality expertise. He has worked in the UK, where he spent five years in the Chewton Glen five-star resort that is consistently voted one of the Top Hotels in the World. Richard also spent time in Thailand where he worked as the Head Instructor at the European Bartending School. On these shores, Richard trained for three years under our celebrity hotelier Francis Brennan at The Park Hotel in Kenmare, as well as being restaurant and bar manager at the Michelin Star Cliff House Hotel.

“We wouldn’t have another house party without hiring an event bar and cocktails staff. Our guests were blown away by the cocktail bar staff and really cool bar we hired, as well as the cocktail glassware.”
House Party Cocktail Bar & Bar Staff
Yvonne, South Dublin
“For our last house party, we hired beer keys and pre-batched cocktails which worked out really reasonable but were very impressive for our guests. It saved us a lot of work. People were able to serve themselves and be creative about how they served their own cocktails. It was well worth it. The kegs and cocktails were delivered and picked up afterwards so it was hassle free.”
Hiring Beer Keys & Pre Batched Cocktails for House Party
Greg, Malahide, Co. Dublin