Dublin Bar Academy

Customer Service and Upselling Techniques


Empower your bar staff to boost bottom-line profitability by enabling them to understand the drivers of your business and importance of the part they play in this process.

Talented bar staff know how to create the ultimate customer experience, upselling drinks without effort, serving the perfect drink for that customer at that particular time, while simultaneously playing the role of listener & life coach.

Understanding what it takes to plan and create an amazingly tempting drinks menu, and to serve that menu with class and flair requires a lot of talent and skill. These skills come naturally to some but can most definitely be taught to others

The return on investment businesses see from our staff training significantly outweighs the course cost. Call us to find out more about this highly sought after training.

Fill out the form or call and talk to us for a no obligation quote +353 (0)1 555 6821
Even ordering a G&T can be turned into an WOW experience with significant additional contribution to the bottom line. These skills come naturally to some but can most definitely be taught to others.

Any further course questions please contact: [email protected]

Outcome from training
Staff will

Understand the importance of excellent customer service, anticipating needs, reading customers & tactics for upselling customers on more expensive drinks
Be informed about brand knowledge & benefit from product discussion
Get hands on experience through role play
Understand the basic principles of Beverage financials & the part their role plays in this process
Be motivated by this positive, informative experience and be excited about implementing their learnings, with your support. Date: TBC
Time: 2.5 hours
Cost: €399
About the Instructors


Leaving his native Sweden, Richard has travelled the world in pursuit of bar and hospitality expertise. From the UK, where he spent five years in the Chewton Glen five star resort that is consistently voted in the top hotels in the world, to Thailand where he worked as the Head Instructor at the European Bartending School. On these shores, Richard trained for three years under our celebrity hotelier Francis Brennan at The Park Hotel Kenmare, as well as being restaurant and bar manager at the Michelin Star Cliff House Hotel.

Richard is passionate about sharing his expertise and empowering bar staff to become the best they can be. Read testimonials from those who have attended his courses. Book now, you won’t be disappointed.
“We wouldn’t have another house party without hiring an event bar & cocktails staff. Our guests were blown away by the cocktail bar staff and really cool bar we hired, as well as the cocktail glassware”

House Party Cocktail Bar & Bar Staff
Yvonne, South Dublin.
“For our last house party we hired beer keys and pre batched cocktails which worked out really reasonable but were very impressive for our guests. It saved us a lot of work. People were able to serve themselves and be creative about how they served their own cocktails. It was well worth it. The kegs and cocktails were delivered and picked up afterwards so it was hassle free”

Hiring Beer Keys & Pre Batched Cocktails for House Party
Greg, Malahide, Co. Dublin.